Friday, March 14, 2014
Highlights of DMA Mobile Marketing Day - NYC
Congrats to our MindStream executive Robert Dayton for delivering a premier presentation on mobile impact on CMO, CIO relationship at the DMA Mobile Marketing Day in New York City!
"Thank you for presenting something of VALUE," says Gina Scala, the VP of Education and Professional Development. "[Dayton's] presentation was helpful and we greatly enjoyed having you as part of our day."
The presentation was so successful, the Mobile Marketer Daily wrote a special on the impact of Dayton's session:
"A MindStream executive at the fifth annual Mobile Marketing Day conference said chief marketing officers and chief information officers are coming together like never before in response to the significant changes brought about by mobile...CMOs are seeing their profession being changed by forces many are not familiar with, including technology, social and mobile. That sense of being unprepared is not improving, which was made evident by an IBM survey last year, per the executive."
To read the full article, click here!
To view conference photos, click here!