Friday, June 6, 2014
Join MindStream as we present our free bi-monthly webinar on "Know Thy Customer - Enhancing Customer Experience with Big Data Analytics."
When: Thursday, June 12th, 2014
Time: Noon - 1:00 pm EST
Where: GoToWebinar - Register Now!
Description: Competitive advantages are changing. The days of differentiating on product and competing on price alone are winding down. The new competitive advantage is to differentiate effectively on the customer experience. Customers today have higher expectations than they did just a few short years ago.
The discussion will focus on how finance and marketing executives can create value and deliver results from technology. Transformative shifts in data, cloud and customer engagement have made the CFO, CMO and other line of business executives chief buyers of technology in organizations, according to new statistics from IDC. Studies confirm that marketing executives in particular see their profession changing by forces in technology, social and mobile. Whether its B2B or B2C, they're seeing an engaged customer, and it's enabled by social and mobile.
From a technology perspective, this phenomenon of understanding each of us as individuals is pushing CMO's into technology areas they're not familiar with, integrating data from different sources and extracting value from it. The discussion break down , into analytic buckets, the types of technology areas in which CMO's are investing and the kinds of value being received from these new technology investment areas.
Firms that want to be proactive in reaching out to customers must analyze a great deal more information than ever before. They must be able to listen to the 'voice of the customer' - in real time when possible - and then be able to take action. Listening across channels may identify customer interactions - across technology platforms - that can lead to decisions on taking action. The voice of the customer comes in different forms - and ends up generating volumes of quantitative and qualitative data.
Space is limited so Register Now!