Friday, August 15, 2014

Free Webinar: How to Improve & Measure Your ROI on Social Media

Who: MindStream Analytics & Decisyon Inc.
What: Co-hosting a webinar on "How to Improve & Measure Your ROI on Social Media"
When: Thursday, August 21st, 2014 @ Noon EST
Where: GoToMeeting - online

Space is limited so REGISTER NOW!

Description: It seems like every organization these days is running a social media program via Twitter, Facebook, LinkedIn and other channels. But beyond pushing out information, are you really leveraging these channels to interact effectively with fans and followers, know who you're talking to by matching social data with CRM data, and creating programs that improve customer support and retention? Do you understand the ROI that your company is getting from its social media investments? Join this webinar to learn about the latest trends in Social CRM and how Decisyon, named by Gartner as a "Cool Vendor in Social Analytics" helps companies turn social data into social intelligence and an asset that provides true value to decision makers in Marketing, Customer Service, R&D, Sales and other functions.   Find out how companies are achieving benefits such as:
  • 30% increase in organic fan growth, reducing advertising costs
  • 90% increase in active fan engagement
  • 30% reduction in handle time and first response time
  • 10% savings in customer service headcount over a year
 Space is limited so REGISTER NOW!

Friday, June 6, 2014

Webinar: Know Thy Customer-Enhancing Customer Experience with Big Data Analytics

Join MindStream as we present our free bi-monthly webinar on "Know Thy Customer - Enhancing Customer Experience with Big Data Analytics."

When: Thursday, June 12th, 2014
Time: Noon - 1:00 pm EST
Where: GoToWebinar - Register Now!

Description: Competitive advantages are changing.  The days of differentiating on product and competing on price alone are winding down.  The new competitive advantage is to differentiate effectively on the customer experience.  Customers today have higher expectations than they did just a few short years ago.  

The discussion will focus on how finance and marketing executives can create value and deliver results from technology.  Transformative shifts in data, cloud and customer engagement have made the CFO, CMO and other line of business executives chief buyers of technology in organizations, according to new statistics from IDC.  Studies confirm that marketing executives in particular see their profession changing by forces in technology, social and mobile.   Whether its B2B or B2C, they're seeing an engaged customer, and it's enabled by social and mobile.

From a technology perspective, this phenomenon of understanding each of us as individuals is pushing CMO's into technology areas they're not familiar with, integrating data from different sources and extracting value from it.  The discussion break down , into analytic buckets, the types of technology areas in which CMO's are investing and the kinds of value being received from these new technology investment areas.

Firms that want to be proactive in reaching out to customers must analyze a great deal more information than ever before.  They must be able to listen to the 'voice of the customer' - in real time when possible - and then be able to take action.  Listening across channels may identify customer interactions - across technology platforms - that can lead to decisions on taking action.  The voice of the customer comes in different forms - and ends up generating volumes of quantitative and qualitative data.

Space is limited so Register Now!

Thursday, May 29, 2014

Mastering Predictive Analytics

These days, a company cannot simply speculate on the non-financial factors that will impact results.  This phenomena has made the function of the CFO’s team more critical in having the analytic skills necessary to develop complex ‘what-if’ scenarios.  The term Big Data is being thrown a great deal these days as the solution to all business problems.  For the office of the CFO, let’s not confuse the buzz word with the need.  Big Data is one thing, but predictive analytics is another.  
There is a great new book that addresses this conundrum,  “Predictive Business Analytics—Forward Looking Capabilities to Improve Business Performance,” (John Wiley & Sons, Inc.,) co-authored by Lawrence S. Maisel and Gary Cokins.  The book is a must read for FP&A professionals.   The authors take a look at the organizational use of various applications used for reporting, analytics, modeling and planning, probing into the effectiveness and usefulness of these tools. The book is more that a ‘for dummies’ overview – it has meaty content on how to develop a genuine predictive business analytics function.  Maisel and Coskings include case studies and a number of real-world examples that really give you a good idea of what it takes to succeed in this brave new world.

Monday, May 12, 2014

Free Webinar: ERPi Drillback for Hyperion

Free Webinar: ERPi Drillback for Hyperion – a client study and considerations for transitioning to FDM / EE

When: Thursday, May 15th, 2014 @ 1 PM EST
Where: GoToWebinar - Register Here!

Seats are limited!

Description: A trending requirement by businesses implementing Hyperion is to automate data movement and to drill back to the transactional level of source system data.  This is commonly done using Oracle’s Enterprise Resource Planning Integrator adapter (ERPi) in conjunction with Hyperion FDM.

This webinar will discuss MindStream Analytics’ solution implemented for a client to automate data load sourced from Oracle EBS into a Hyperion Financial Management application and also to drill from highly aggregated amounts in HFM back to the transactional detail in EBS.  It will discuss requisite configurations and pertinent steps in the setup of ERPi, ODI, and FDM.  The session will also contrast the differences and advantages of using the new FDMEE.

Register Here!

Tuesday, April 15, 2014

Webinar Download: Unstructured Analytics with Oracle Endeca

Download our full recorded webinar and presentation slides on "Unstructured Analytics with Oracle Endeca" for free now!

Download now!

Presenter: Philip Sable, Planning & Analysis Practice Manager
Length of Presentation: 52 minutes
Presentation Description: 
Business today must have a fast, focused response when something unexpected happens, or risk losing customers.  Oracle Endeca is a complete enterprise data discovery platform that combines information from any type, from any source.  With Endeca, organizations can empower business users to make business decisions when they need to, while maintaining IT stewardship.

During this web knowledge event, you will learn how to:
  • Unlock insights embedded in qualitative, unstructured data, both within and external to the enterprise, including social media, external websites and customer service data;
  • Easily explore the data relevant to your business; and
  • Achieve a complete view of the signals impacting your customers and your business.
 Download now! 

Wednesday, March 26, 2014

Free Webinar: Managing Your Analytic Application: All Gain, No Pain!

When: Friday, March 28, 2014
Time: Noon - 1 p.m. EST
Where: Click here to register - space is limited!

If you missed the webinar, download it on our website for free by clicking here!
Come join Mindstream to learn about our Managed Services methodology, approach, and key success factors to maintain stable and reliable applications and environments. From disk usage to network monitoring, number of dimensions and complicated rules and scripts, we have a refined methodology to insure that our customers' environments are stable and optimized. Scott Ritter will take you through many of the KPIs, logs, and application statistics that are used to make recommendations to our customers.

Friday, March 14, 2014

Highlights of DMA Mobile Marketing Day - NYC

Congrats to our MindStream executive Robert Dayton for delivering a premier presentation on mobile impact on CMO, CIO relationship at the DMA Mobile Marketing Day in New York City!

"Thank you for presenting something of VALUE," says Gina Scala, the VP of Education and Professional Development. "[Dayton's] presentation was helpful and we greatly enjoyed having you as part of our day."

The presentation was so successful, the Mobile Marketer Daily wrote a special on the impact of Dayton's session:

"A MindStream executive at the fifth annual Mobile Marketing Day conference said chief marketing officers and chief information officers are coming together like never before in response to the significant changes brought about by mobile...CMOs are seeing their profession being changed by forces many are not familiar with, including technology, social and mobile. That sense of being unprepared is not improving, which was made evident by an IBM survey last year, per the executive."

To read the full article, click here!

To view conference photos, click here!